Scirocco reaches an international market with STING
Staffan Sjögren, founder and CEO of Scirocco, sees STING′s support as priceless for the company′s development. Here, he and his team have received advising in everything from recruiting to financing to the stock exchange. Primarily the time in STING has saved him valuable time during product and business development.
- We would have had a hard time keeping up our intense pace without STING's help. In a short while, we've gone from idea to stock market company with an international network of retailers all thanks to STING's help, says Staffan Sjögren, grundare av Scirocco. The stock is traded on Aktietorget. Scirocco was the first STING-company on the stock market and its automatic identification system has now reached three continents: Europe, North America and Asia.
- In fact, Staffan Sjögren has previously started a company aimed for a limited market. Even that is on the stock market, but despite this previous experience he means that STING′s support has been very valuable for Scirocco′s quick development.
− There are number of advantages in using STING even for the individual who has made this journey before. STING simplifies you work in everything from recruiting of qualified employees to making settlements with various development partners and producers to even finding investors for the company, says Staffan Sjögren.
Scirocco′s product is an automatic and infrared identification system, Scirocco IRID. The system offers a secure identification method free from interference at several meters distance within a well-defined zone. It′s considerably cheaper to manufacture, install and use than comparable technology with radio waves, and is used primarily in the transport logistics and factory automation industries.
− Our system is perfect for identifying large and valuable objects moving in closed flows. For example, one of our customers uses it to identify refueling trucks. Thanks to Scirocco IRID it′s easier to track the trucks′ fuel consumption. The system ensures that the right vehicle is filled with fuel and that the fuel is of the right type.
Using STING to develop the idea behind Scirocco IRID was natural, he adds.
− No matter how experienced you are, you don′t have all the contacts you need or the credibility you need in every situation. STING gives a quality stamp to the company that means a lot when contacting both financiers and initial customers, says Staffan Sjögren.
Thanks to STING′s contact with the angel investor network, Kista Investment Network, Scirocco also got seed financing from the investors in the network.
− STING′s own requirements of the angel investor network has assembled a group of good and enthustiastic people who truly understand entrepreneurship and thereby become important for the companies they invest in. For example, this was useful in preparing for the stock market introduction, says Staffan Sjögren.
