Areas of specialization
Olof Berglund has 20 years sales and marketing experience in the pharmaceutical and medtech industries, and has worked for a broad range of businesses, from small startup companies to large multinational corporations.
Driving force
Nothing beats having the opportunity of starting a business from scratch, and building it into a successful enterprise, earning an income from its own innovations. Sales and marketing, my twin passions, are all about influencing people. It?s fantastic when you can convince clients to buy a product. By using just the right mix of marketing and sales pitch, honed with training, most people can be accomplished salespeople. I want to offer my experiences of launching new products to maximize your chances of being successful right from the word go.
From product concept to successful export business
As a general rule, your product should first be launched in your home market, which is hopefully the market you know best. Once you have enjoyed some home market success, and gained some invaluable experience of how your product performs in the market place, the real work can begin. The transition from national to international business is huge. The costs and risks associated with such a step are considerable and demand careful planning and preparation. Seek the support of experienced professionals with similar professional backgrounds to my own, people who can help you be successful from the start.
This is what STING offers. We have the skill sets, the experience, and the contacts to help you expand your business, and start thinking about international expansion from day one. Unnecessary mistakes can cost millions − something we can help you to avoid.
